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I have a theory – less is more.

I have a theory – less is more.  Usually much more, when I listen to hundreds of entrepreneurs pitch their companies.  Most of these pitches are malarkey: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of all Facebook users or some other magic math. Sometime the pitches are so lousy that I start playing music in my mind.

I’m a big believer in Guy Kawasaki’s 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.

  • Ten slides. The ten topics that investor cares really care about If you must use more than ten slides to explain your business, you probably don’t have a business.
    1. Problem
    2. Your solution
    3. Business model
    4. Underlying magic/technology
    5. Marketing and sales
    6. Competition
    7. Team
    8. Projections and milestones
    9. Status and timeline
    10. Summary and call to action
  • Twenty minutes. You should give your ten slides in twenty minutes. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
  • Thirty-point font. Make it easy to see and highlight the main points on the screen.

Read more: http://blog.guykawasaki.com/2005/12/the_102030_rule.html#ixzz2BMGDf0PL

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