I have a theory – less is more. Usually much more, when I listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are malarkey: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of all Facebook users or some other magic math. Sometime the pitches are so lousy that I start playing music in my mind.
I’m a big believer in Guy Kawasaki’s 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
- Ten slides. The ten topics that investor cares really care about If you must use more than ten slides to explain your business, you probably don’t have a business.
- Your solution
- Business model
- Underlying magic/technology
- Marketing and sales
- Projections and milestones
- Status and timeline
- Summary and call to action
- Twenty minutes. You should give your ten slides in twenty minutes. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
- Thirty-point font. Make it easy to see and highlight the main points on the screen.